Masters of traditional practice, BUAISOU was established in the "hometown of indigo dye,” Kamiita-cho. A once prolific industry in Tokushima prefecture, today there are only a handful of traditional indigo farmers left, four of whom are BUAISOU. From the ground to the street, cultivating the raw indigo and fermenting the leaves (Sukumo), dyeing, designing, and production, BUAISOU undertake every process themselves, merging modern sensibilities with the revival of heritage craft. Characterised by rich hue and colour fastness, the history of Indigo dyeing is as deep and complex as the outcome. Our first outing from BUAISOU is a range of practical yet stunning pieces to brighten your day.